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Twitter Advertising – The Complete Guide

Before we jump into the nitty gritty of advertising on twitter we will like to throw in some facts for starters. 300 billion tweets are sent since the inception of Twitter YouTube is the most followed brand with over 40…
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Why upgrade your website to HTML5

You need to upgrade your website to HTML5 and fast. Here are 5 compelling reasons to do so. Everybody's moving, it is the future HTML5 is the new web standard and more devices and businesses are adopting it than ever…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.…
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Branding Strategy and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On…
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